Seco, one of the leading global providers of metal-cutting solutions, has launched a drastically updated visual identity as well as a long-term brand strategy. The company is describing this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability.<\/p>\n
The new brand went live yesterday, to be followed by a series of launch activities such as events, campaigns, product launches, and announcements about new services. There was a lot of heritage in the old logo, and this being updated might be what people notice first with the new branding. The new logo is an evolution of the old one, built on the iconic colors as being bright and positive is a huge part of Seco.<\/p>\n
\u201cWith so much of our work happening at the cutting-edge of innovation, we wanted our new brand to look cutting-edge as well; being clean, contemporary, and ready for the future. We\u2019re all very excited to share this with the world, and we can\u2019t wait to hear what people think. There is lots more to come, says Bettina Palmen,\u201d Brand Manager at Seco.<\/p>\n
\u201cThe new visual design is just the beginning of our exciting journey. In parallel, our product offering is growing with new services and digital solutions, which meet new challenging customer needs. I\u2019m very excited to see this part of our business grow as it perfectly demonstrates our commitment to the future. We\u2019re taking huge steps as a business, and today we\u2019re excited to share one of them \u2013 our new branding,\u201d says Stefan Steenstrup, President at Seco.<\/p>\n","protected":false},"excerpt":{"rendered":"
Seco, one of the leading global providers of metal-cutting solutions, has launched a drastically updated visual identity as well as a long-term brand strategy. The company is describing this as the first in a sequence of major steps, as the… Continue Reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":28213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/28212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/comments?post=28212"}],"version-history":[{"count":1,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/28212\/revisions"}],"predecessor-version":[{"id":28214,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/28212\/revisions\/28214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/media\/28213"}],"wp:attachment":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/media?parent=28212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/categories?post=28212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/tags?post=28212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}