{"id":17336,"date":"2017-10-06T11:12:43","date_gmt":"2017-10-06T11:12:43","guid":{"rendered":"http:\/\/www.machinery.world\/?p=17336"},"modified":"2017-10-06T11:12:43","modified_gmt":"2017-10-06T11:12:43","slug":"uk-etching-specialist-boosted-by-rapid-german-growth","status":"publish","type":"post","link":"https:\/\/machinery.world\/index.php\/2017\/10\/06\/uk-etching-specialist-boosted-by-rapid-german-growth\/","title":{"rendered":"UK Etching Specialist Boosted by Rapid German Growth"},"content":{"rendered":"

Manufacturing and engineering has been the backbone of the German economy for many decades, today accounting for more than 21% of its economic output. With this in mind, it is no surprise that German companies are at the forefront of the drive towards ever more exacting precision component design, producing innovative products in almost every high-tech engineering sector.<\/p>\n

A key driver for OEMs throughout industry is the manufacture of smaller and more precise components.<\/p>\n

For example, in the automotive sector \u2014\u00a0where Germany is regarded as the most competitive and innovative in the world \u2014\u00a0engineers are tasked with producing lighter weight, ultra-high performance components to reduce CO2<\/sup> and meet emission targets. In the medical sector \u2014\u00a0where Germany is the third largest device manufacturer in the world \u2014\u00a0 the challenge is to produce components often from extreme environment metals that can operate in a tiny footprint without any loss of functionality.<\/p>\n

Photo etching, a metal machining technology using subtractive chemical erosion, is ideally placed to meet the demand for smaller, lighter weight, precision components. The process is not only highly accurate, but critically produces burr-and stress-free parts, and can be applied to almost any metal or alloy.<\/p>\n

In the last three years, Precision Micro<\/a> \u2014\u00a0Europe\u2019s leading photo etching supplier for over half a century \u2014\u00a0has seen a huge uptake in demand for its services from German-based companies.<\/p>\n

\u201cAlthough traditionally photo etching had been seen as a niche metal machining technology, German engineers have in more recent years aggressively tapped into the wide range of benefits it brings,\u201d explains Precision Micro\u2019s German Sales Manager Markus Rettig.<\/p>\n

\u201cAny international company focused on the supply of precision metal components will position itself to secure business from the powerhouse of European industry, as we have done with intelligent marketing and education campaigns that have demonstrated the applicability of this metal fabrication technology,\u201d says Mick Taylor, Commercial Director at Precision Micro.<\/p>\n

\"\"<\/p>\n

The result of this investment in targeted marketing and in a dedicated German sales office has been the doubling of Precision Micro\u2019s business in Germany year-on-year since 2014. By the end of 2017 it is forecast to represent more than 40% of the company\u2019s turnover, making it the largest geographical market it supplies..<\/p>\n

\u201cIt\u2019s our expertise in the precision engineering niche, coupled with the robustness of the German precision engineering sector that has made it our number one market,\u201d Taylor concludes.<\/p>\n

Precision Micro\u2019s position as one of the world\u2019s largest and most experienced etching companies has made it well placed to secure a number of large-scale contracts from high profile and influential Germany OEMs.<\/p>\n

Notable contracts include a 5-year agreement with automotive giant Continental for the supply of fuel delivery flexures \u2014\u00a0an area in which Precision Micro is considered to be the market leader \u2014\u00a0and supply agreements with market-leading automotive interior trim manufacturers, the company producing in excess of one million speaker grilles each year for premium German vehicles.<\/p>\n

In the medical sector, for which Precision Micro boasts the only dedicated titanium etching facility in Europe, the company has secured new business for implantable medical devices including craniomaxillofacial implants as OEMs benefit from reduced lead-times inherent when using photo etching, and localised engineering support.<\/p>\n","protected":false},"excerpt":{"rendered":"

Manufacturing and engineering has been the backbone of the German economy for many decades, today accounting for more than 21% of its economic output. With this in mind, it is no surprise that German companies are at the forefront of… Continue Reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":17338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-17336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/17336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/comments?post=17336"}],"version-history":[{"count":1,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/17336\/revisions"}],"predecessor-version":[{"id":17339,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/posts\/17336\/revisions\/17339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/media\/17338"}],"wp:attachment":[{"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/media?parent=17336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/categories?post=17336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machinery.world\/index.php\/wp-json\/wp\/v2\/tags?post=17336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}