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igus scoops two categories at the prestigious Red Dot Award: Brands & Communication Design 2024, as UK customers and media give the iguverse VR experience a big thumbs up. The igus® open virtual reality platform, iguverse, has won two categories of the prestigious international Red Dot Award for communication design: “Virtual Reality Installations” and “Exhibition Design Elements”. The award recognises the efforts of igus to give SMEs easy access to new 3D technologies, supporting their global competitiveness. iguverse lets customers design and test concepts faster, more efficiently and sustainably, in a virtual space, without having to spend their own development resources. They also save costs: For example, companies can create digital exhibits instead of investing in expensive exhibition stands. igus® is using the award as a benchmark to develop more features of the iguverse. Put on VR glasses, pick up a controller and immerse yourself in a 3D world as an avatar – this is now becoming normal. More and more companies are using Virtual Reality (VR) to break ground in product design, planning, training and marketing. The VR and AR (augmented reality) market in the UK is projected to reach a value of £750m ($1.48bn) in 2024. It is expected to have average annual growth of 9.27% between 2024 and 20291. igus®, with start-up company RAUM, who built the VR platform, jointly developed the iguverse as a digital platform for easy entry into VR. It is specifically intended to help SMEs visualise and design products faster, more efficiently and sustainably – a virtual product has no material waste in development. Even users with no prior technical knowledge can easily get started. igus® is available to help users with one of the most complex hurdles to date: building digital twins of products for the virtual space. iguverse bags two at top design awards “We are delighted to win these two awards, because the Red Dot Award is an important platform that recognises and promotes innovative VR projects,” says Aldridge. This follows other recognition in 2023 – iguverse was awarded the German Brand Award twice, an industry prize for exemplary brand management and exceptional marketing projects. Customers wowed by iguverse at “enjoyneering” event Such a positive response from customers and visitors has prompted igus® to develop the platform further. “We have been able to automate the creation of digital twins to a large extent. If customers send us a STEP file, we can produce a 3D model from it within a few hours,” says Aldridge. “It is really very exciting – we are only at the beginning of the VR journey.” And it’s not only suitable for product design: igus® is experimenting with using VR for employee training and planning of factory expansions. igus® recently hosted am “enjoyneering” event for customers and the media at its Northampton base. The reports were glowing. But will VR become mainstream? “There’s no doubt that VR will eventually become a crucial tool in numerous sectors, much like the transformative impact of the internet,” Kyle Shenton, Director at CNC Guru says, “The immersive nature of VR holds the potential to revolutionise how we work, learn, and interact within different fields, from education to healthcare, entertainment, and beyond.” What was the iguverse like, for a new user? Watch out for more from the expanding iguverse. References |
